5 Tips for Electrifying Presentations

Adapted from a recent BusinessWeek article titled "How to Wow 'Em Like Steve Jobs"
A leader must be a company evangelist and brand spokesperson.  Whatever the product, a story is a story and the goal is to win customers.
1/ Sell the benefits
Sell the experience. What it means to the customer.  It is not about the technology, but what the technology can do for you.  Customers don't care about the cool technology, but the cool benefits.  Like with the new DLP technology in a HDTV -- cool technology - what is the benefit?

2/ Practice, Practice, Practice
Don't take anything for granted - review and rehearse the material.  Spend at least two times as much time as the presentation - on review and practice.

3/ Keep it Visual
Use a few bullets. Each slide should be highly visual. 80 slide data rich (heavy) presentations are very boring and will tune out the audience very fast.
A Jobs example: If he's discussing the new chip inside a computer, a slide in the background will show a colorful image of the chip itself alongside the product. That's it. Simple and visual.

4/ Exude Passion, Energy, and Enthusiasm
Be passionate and show enthusiasm.  You genuinely got to believe in your product or service.  Believe it is the best and be enthusiastic about it being the best!

5/ "And One More Thing..."
At the end of each presentation Jobs adds to the drama by saying, "and one more thing." He then adds a new product, new feature, or sometimes introduces a band. He approaches each presentation as an event, a production with a strong opening, product demonstrations in the middle, a strong conclusion, and an encore -- that "one more thing!"