Freakonomics...

One of the most interesting books I have read. New York Times journalist Stephen J Dubner and heralded maverick economist Steven D Levitt looks at how economics really work. I believe we can use this same thinking in everything we do, especially in undestanding why and how people purchase goods and servicies,

Though we generally understand in the way the world to works - somewhat related to the Economic courses we attended in school/university - the book sheds light in how economics actually work. Freakonomics works on a number of premises.
1) Incentives are the cornerstone of modern life.
2) Conventional wisdom is often wrong.
3) Experts use their informational advantage to serve their own agenda.
4) Readers' gullibility should never be underestimated.

The link to the authors blog: Freakonomics